Content is King
How It Works
The progression of a television show from the spark of an idea to an appearance on your television screen involves an entire ecosystem of participants, from script writers to video engineers.
To start, the television show you watched last night on cable was probably created by one of two businesses: an independent television production company, or the cable TV network itself. Either way, the cable network – it could be TBS, HGTV or hundreds of others – placed a bet that this particular show would attract an audience and represent a good creative “fit” with the network brand and persona.
The network then worked the program into its schedule, slotting it among various time periods during the week. A production team shot the program, an advertising sales team sold commercial spots to sponsors, and a video engineering staff stitched the show into the channel’s video feed – the compilation of programs that run back-to-back throughout the day. That video feed was then beamed across the country by satellite, and thousands of local cable companies, yours included, grabbed it from the skies with the help of an industrial-strength satellite antenna. Your cable company processed the signal, assured that it was assigned to the proper channel ID – the number associated with the channel on your remote control keypad – and sent it hurtling through a sophisticated network of optical fibers, coaxial cables, receiving nodes and set-top boxes, where it waited, along with hundreds of other channels, for you to tune in.
That’s the essential path for cable television channels today, and it happens around the clock, every day, for hundreds of channels, creating an astonishing range of choice in entertainment and information.