This is Cable

FAQ

• What exactly is the Movies on Demand® service?
• Are these movies only available during certain times of the day?
• Is it complicated to use Movies on Demand®?
• Are the movies expensive?
• Do I need to purchase or rent any special equipment to use On Demand?
• Won’t I be able to see more current movies from Netflix, Blockbuster, or Hulu?
• OK, so they’re recent films but they’re probably not including the big blockbuster hits?
• I like the control of the DVD-viewing experience because I can take a snack break or rewind in case I miss something. What sort of control does Movies on Demand® provide viewers?
• Believe I’ve seen ads on TV talking about "The video store just moved in" – what’s that all about?
• Which Hollywood studios and cable companies are involved in this campaign?
• How popular are Movies on Demand®?
• Why is this happening now?
• With On Demand, how long can I "keep" my show?
• What about late fees?
• What kinds of programs are available?
• Why offer some of the same shows that are already on “live” TV?
• What’s the difference between On Demand and Digital Video Recorders?
• What’s the difference between On Demand and pay-per-view?
• Can I get true On Demand from satellite TV?

What exactly is the Movies on Demand® service?

Movies on Demand® allows digital cable subscribers to watch recent hit movies and library films in the convenience of their own homes.

Are Movies on Demand® only available during certain times of the day?

They’re available whenever consumers want to watch - 24/7.

Is it complicated to use Movies on Demand®?

It’s actually quite simple as well as being very affordable. If you know how to change channels using a cable remote control you can just as easily rent movies via Movies on Demand®. Movies are available instantly and they’re never out of stock.

Are the movies expensive?

Most Movies on Demand® are currently available for between approximately $2.99 and $5.99 depending on the film and cable company. Plus, you’ll avoid the hassle of driving to the video store - only to learn the movie you want to watch is out of stock. Plus, there are a wide variety of shows available through your On Demand service that are absolutely free!

Do I need to purchase or rent any special equipment to use On Demand?

Nope – all you need is a digital cable television subscription and the digital set top box provided by your local cable company.

Won’t I be able to see more current movies from Netflix, Blockbuster, or Hulu?

No way. Cable companies have agreements with many of the major film studios that allow cable subscribers to watch the latest Hollywood hits through Movies on Demand®. More and more, these movies are being made available via Movies on Demand® the same day they are available on DVD (in Hollywood lingo, it’s called a “day and date” release). According to leading On Demand distributor iN DEMAND, in just two years there has been more than a seven-fold increase in the number of day-and-date titles offered to digital cable customers nationally.

OK, so they’re recent films but they’re probably not including the big blockbuster hits?

Oh, but they are. Many of the Movies on Demand® offerings are the top-grossing box office hits. In fact a new group of titles is made available on a weekly basis, providing consumers with continuous fresh selections and enhancing cable’s Movies on Demand® libraries.

I like the control of the DVD-viewing experience because I can take a snack break or rewind in case I miss something. What sort of control does Movies on Demand® provide viewers?

Movies on Demand® offer the same sort of viewer control. You can pause, rewind and even fast forward if you’d like. Also, many cable systems throughout the country provide a 24 - or 48 hour-viewing window once you rented via Movies on Demand®.

Believe I’ve seen ads on TV talking about “The video store just moved in” – what’s that all about?

The major Hollywood studios and cable companies launched the “The Video Store Just Moved In.™” campaign in March 2010 to promote the breadth of top movies and ease of use that Movies on Demand® provides cable subscribers.

Which Hollywood studios and cable companies are involved in this campaign?

Cable company partners: Armstrong, Bend Broadband, Bright House Networks, iO TV, Comcast, Cox, Insight and Time Warner Cable. (Collectively covers 42 MM households.) Studio partners: 20th Century Fox, Focus Features, Lionsgate, Rogue, Sony Pictures Entertainment, Summit Entertainment, Universal Pictures and Warner Bros Entertainment, Inc.

How popular are Movies on Demand®?

The answer is in the numbers: The amount customers spent on cable on demand increased 20% in 2010 over the previous year, according to the Digital Entertainment Group. And the research firm Rentrak reports that the average On Demand user watched 17 videos per month in 2010. Part of the reason for the impressive growth is that more movies are available sooner to cable customers. According to iN DEMAND, the number of “day-and-date” releases available to cable customers doubled in 2010 from 2009.

Why is this happening now?

Demand is rising for more convenient ways to enjoy high-quality movies at home, and the cable industry is embracing this shift by providing a greater selection of movies and TV shows that can conveniently be rented via cable providers’ digital set top boxes.

With On Demand, how long can I “keep” my show?

Usually at least 24 hours, although some programs may offer different viewing availability. In any event, you can stop your program or movie whenever you like and return to it later, resuming exactly where you left off. Or you can watch the whole program again in its entirety at any time during your available viewing period.

What about late fees?

There are none. When your viewing availability period ends, the movie or program you requested is simply no longer available to your TV set. (You can re-order it again if you like, however.)

What kinds of programs are available?

There’s a wide range of programs available from on-demand television, and it’s growing by the month. Typical choices include full-length, uncut and commercial-free movies, current TV dramas and sitcoms, news and documentary shows, and classic TV programs and movies.

Why offer some of the same shows that are already on “live” TV?

On Demand is all about convenience. If you miss a show when it’s on live, you can watch it later whenever it’s convenient to you. Plus, with On Demand, you can pause, rewind and fast-forward the show you’ve selected.

What’s the difference between On Demand and Digital Video Recorders?

Both On Demand television and digital video recorders (DVRs) let you enjoy television in new ways, and both feature VCR-style control (pause, rewind, and fast-forward) over television. But there are big differences, too. With On Demand television, you don’t have to record anything; your cable company already provides a rich menu of movies, TV shows, and more. Plus, On Demand doesn't require any new equipment. It works through the same digital cable service and remote control already used by digital cable customers. With DVRs, you designate which TV shows you want to record and store within your own device before they’re televised.

What's the difference between On Demand and pay-per-view?

On Demand offers you additional control and flexibility that pay-per-view doesn’t. For instance, you can't pause, rewind or fast-forward a pay-per-view movie. On Demand also lets you select and begin viewing a movie or show whenever you want – whether it’s 9 p.m. or 3:37 in the morning or . Finally, On Demand features a broader range of movies and programs than pay-per-view.

Can I get true On Demand from satellite TV?

Not like you can from cable. Satellite TV providers use the term "On Demand" to describe some new ways of offering programs that require the use of Internet connections and DVRs. But they can be cumbersome to use and they don’t offer nearly as many choices as true On Demand from cable.